The Recruiting plan: Do you have one?

college flick 2Most parent’s believe that if their child plays a sport, it guarantees the player a scholarship to a division 1 school.  This is just not the case.  Being a college recruiter allows me to speak to several parents.  Most parents do not have a clue about the recruiting process.  I have spoken to parents who said they were going to reclassify their child, because it would help the player get more exposure.  NOT!  I spoke to a parent who said the were going to take their child to every camp to get exposure.  NOT!  I talk to parents who said they were transferring their child during the players senior year, because they were not getting enough exposure. NOT!  If you really want to get your child the best possible exposure, you need a recruiting plan.

What is a recruiting plan?

A recruiting plan is the steps that should be followed to get the player recruited by schools that are good fits for both the athlete and school. When creating a marketing plan, parents must first start with making sure the athlete has GRADES.  GOOD GRADES are the most important part of the recruiting process.  Athletes should not be focus on getting a scholarship to become a professional athlete.  Players should be focused on education.  Even the most successful professional athletes get injured, become broke, or have nothing to fall back on when the career is over.  Grades should be focused on when the kids are young.  When I talk to players, they often tell me that they started play sports at early ages like 4 or 5.  I often wonder if these same players took the same work approach to education when they were four or five.  After a players grades are in order, the athlete/ family needs to have a realistic view of how good the player is.  Every player can not go to a D1 school.  There are alternatives.  If a player spends time targeting schools that have teams looking for better talent, then they are wasting time, and are not going to have a positive recruiting process.  For example, a player should be interested in a school where he/she will have the opportunity to succeed academically, and be able to play.  Players should be interested in a school where they will feel comfortable having the ability to succeed. Many parents get caught up in the recruiting process, that they do not make smart choices.  I always tell parents that they must have realistic goals.  Every high school athlete can not play for a top college team in the country. It is just impossible.  More importantly, some players are just not as good as others.  This does not mean there is not a chance to get a scholarship, it means you need a plan to succeed.  If the player does not have the best stats in his area, or if they are not the best on their team, then nine out of ten times they will not go to a highly ranked college team.  Being realistic is one of the major parts of the recruiting plan!  Families should look at academic standards, cost, location, majors offered, reputation, and the opportunity to play can be a factor in how much money the athlete can succeed!

Once you get the schools targeted, then you must have the tools to get your information to the coaches.  Most families do not have the tools or knowledge to get information to coaches.  In these days and times, mailing to coaches can be very expensive.  It can also be time consuming to coaches.  Coaches try to look at every mail sent but they just do not have the time.  Prospect Exposure provides player profiles that include video, stats, pictures, bio, personal achievements, athletic ability and more.  Prospect Exposure makes it easy for the coaches to get information quickly.  Prospect Exposure does all the work, filling out questionnaires, contacting coaches, and they even offer video for players.  To get help on creating a recruiting plan contact a trained recruiter at Prospect Exposure. or visit their web site at


Leave a Reply